Product Simulation
Interactive 3D product configuration and visualization.
About This Project
Product Simulation is an enterprise configurator platform that revolutionizes how businesses sell complex, customizable products. From luxury automobiles to industrial machinery, the platform enables customers to configure products in real-time 3D with photorealistic rendering that matches physical samples. The system integrates with manufacturing databases to ensure every configuration is buildable and accurately priced. Customers can explore products in their actual environment using AR, seeing how a configured piece of furniture looks in their living room or how industrial equipment fits their factory floor. Sales teams use the platform for live presentations, walking clients through options while the system automatically generates quotes, lead times, and technical specifications. The platform has processed billions in configured sales across automotive, furniture, industrial equipment, and consumer electronics verticals.
What It Does
Real-time ray-traced rendering matching physical material samples
Manufacturing rules engine ensuring valid configurations only
AR placement mode with room-scale occlusion and lighting
Automatic quote generation with ERP and CRM integration
Multi-user presentation mode for remote sales meetings
Analytics dashboard tracking popular configurations and drop-off points
Built With
TECHNOLOGIES
PLATFORMS
Engine
Unity
Year
2024
Category
Product Visualization
Project Scope
Studio
XR Studio
Platforms
Deployed to 3 platforms
Tech Depth
5 technologies across Unity
Client
Enterprise Client
Delivered
2024