Product Simulation
XR PROJECT

Product Simulation

Interactive 3D product configuration and visualization.

ClientEnterprise Client
Year2024
EngineUnity
PlatformsWeb, iOS, Android
// OVERVIEW

About This Project

Product Simulation is an enterprise configurator platform that revolutionizes how businesses sell complex, customizable products. From luxury automobiles to industrial machinery, the platform enables customers to configure products in real-time 3D with photorealistic rendering that matches physical samples. The system integrates with manufacturing databases to ensure every configuration is buildable and accurately priced. Customers can explore products in their actual environment using AR, seeing how a configured piece of furniture looks in their living room or how industrial equipment fits their factory floor. Sales teams use the platform for live presentations, walking clients through options while the system automatically generates quotes, lead times, and technical specifications. The platform has processed billions in configured sales across automotive, furniture, industrial equipment, and consumer electronics verticals.

// FEATURES

What It Does

01

Real-time ray-traced rendering matching physical material samples

02

Manufacturing rules engine ensuring valid configurations only

03

AR placement mode with room-scale occlusion and lighting

04

Automatic quote generation with ERP and CRM integration

05

Multi-user presentation mode for remote sales meetings

06

Analytics dashboard tracking popular configurations and drop-off points

// STACK

Built With

TECHNOLOGIES

UnityWebGLREST APIAR FoundationRay Tracing

PLATFORMS

WebiOSAndroid
ENG

Engine

Unity

YR

Year

2024

CAT

Category

Product Visualization

// CONTEXT

Project Scope

XR

Studio

XR Studio

3

Platforms

Deployed to 3 platforms

5

Tech Depth

5 technologies across Unity

CLIENT.REF

Client

Enterprise Client

Delivered

2024

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